The Importance of Integrating Direct Mail Into Your Email Campaigns

Prospective customers are 25% more likely to purchase a product or service from companies that integrate their email marketing and direct mail campaigns, according to research. By integrating their CRM platforms and other marketing tools, brand owners are able to use direct mail campaigns to create personalized, targeted print mail promotions that deliver the same message as a digital marketing initiative. 

The team at Leland Creative Marketing has extensive experience working with clients across a wide range of industries to integrate email and direct mail campaigns to promote new products, services, sales, and other messaging. By including one or more calls to action (CTA) in email and direct mail campaigns, we help clients turn leads into prospects and convert sales based on the CTAs in your marketing pieces.  

According to Marketing Sherpa, nearly half of surveyed respondents said they prefer looking at mail that arrives in their physical mailbox versus their email inbox. Direct mail has been found to possess a stronger “emotional connection” with consumers versus email, which makes it a highly valuable tool when it’s integrated into a digital marketing campaign. A 2018 report by Marketing Sherpa found that direct mail received a 9% response rate for opt-in subscriber lists and a 5% response rate for prospect lists. 

Because some consumers are less likely to click on an email but are more likely to check out a direct mail piece, integrating the two strategies into one campaign increases its visibility. Incorporating direct mail into your account-based marketing campaigns can strengthen your relationships with contacts because you’re able to provide highly-focused content through a medium that fosters a deeper connection than email alone.

If your company has been focusing primarily on email promotions and you want to integrate direct mail into your process, please use the form on this page to contact us today. Our team can help you engage more clients and convert prospects into sales by combining digital marketing and direct mail campaigns that reach more people and increase the return on your investment.