STRATEGIZE
The next step for Leland Creative Marketing is to form a strategy to develop a series of marketing goals that connect back to the business goals that were mentioned earlier in the discovery and learning processes.
Your marketing goals should be S.M.A.R.T.
This means they should be:
Specific.
You should know exactly what you would like to accomplish.
Measurable.
If you can’t measure it, it’s not useful.
Attainable.
Stretch yourself but avoid setting yourself up for failure.
Relevant.
Your marketing goals should be connected to clear business outcomes.
Time-based.
Give yourself a deadline by which you will achieve your goal.
MANAGE
PROJECT MANAGEMENT
Project management is the glue that holds all the initiatives together. It is the way we organize and manage resources that are necessary to complete all our projects. Our team is highly focused on project management as it ensures that the project is delivered within the existing limitations. These limitations include time, cost, people, and risk.
Our project managers also ensure the best possible distribution of resources. In addition to organization and communication skills, they have a clear understanding of the tasks and skills that are needed to complete projects, as well as how long tasks will take to be finalized.
Project management is particularly important to us and it is at the very heart of Leland Creative Marketing. Why? Because it ensures what is being delivered is right, and that it will deliver real value to our clients and to their customers by creating tangible business opportunity. Every client has strategic goals and the projects that we do for them advance their goals.
