Social media marketing is one of the newest and fastest growing forms of marketing. It combines many different pieces of the marketing puzzle – including content, graphics, SEO, and website traffic – into a small package that packs a punch. As the most intimate way a company can interact one-on-one with customers or potential customers, it is not something that should be overlooked.
At Leland Creative Marketing, we take social media marketing seriously. We strive to develop strategic social media campaigns that entice social media followers and non-followers alike, through eye-popping graphics, clever text, and perfect hashtags that delight users, and in doing so, further develop a company’s brand and drives people to their website.
Social Media Strategy
Strategy is the backbone of a social media campaign. Without one, your brand will look disorganized and unprofessional, potentially turning-away the very people you are trying to attract to your brand.
A good social media strategy always starts with knowing your brand and your target audience well and then setting goals. Is your goal with social media to increase traffic to your website? To grow your social media following? To help further brand your product? Once you have established your target audience and goals, the rest comes easy.
We believe that there is no one-size-fits-all solution for social media strategy. Every brand has different needs, a different audience, and different goals. We work hard to develop a custom strategy that is exactly what your brand needs, through vigorous research and planning. Our team often utilizes concepts from Hubspot’s Inbound Marketing strategy and other social media marketing experts, as well as our own experience of trial-and-error, to create a strategy that is best for your brand.
Energy Sciences Inc. LinkedIn Profile Page
Our Social Media Process
Through our expertise and experience in social media management at Leland Creative Marketing, we have developed a process that keeps your social media accounts organized and we consistently post content that both furthers your brand as a thought-leader in your field and promotes your product in a way that stands out. This process is constantly being improved and adapted to always be on top of trends and best practices.
Our process is a collaborative one. We work closely with our clients to learn new insights and to brainstorm new and innovative ideas to grow and optimize their social media followings.
To stay organized and transparent, each month we develop social media calendars with posts that are mapped out in terms of frequency and themes in an easy-to-understand way. Once a client’s social media calendar has been reviewed and – if needed – fine-tuned, we begin developing posts.
Posts are written and approved with appropriate graphics, links, and hashtags and then scheduled to be posted through a social media scheduling software called Buffer, in which we tweak and reschedule posts as needed. But our process does not end here.
We take analytics very seriously, in fact, it is what drives our social media decisions. Every month, we analyze data from Facebook, Twitter, Instagram, LinkedIn, and Pinterest and compile it into a report, breaking the data down both by post and as a whole, to show monthly trends of Impressions, Clicks, Likes, Shares, and more. We look at this data, present it to our clients, and make changes and recommendations based on it, bringing us back to the beginning of the process.
With all of this in mind, social media strategy and management is no simple task. It takes much forethought, planning, and organization to represent your brand well on social media and ultimately bring prospective customers into your sales funnel.
The team at Leland Creative Marketing is here for you to help your brand reach its social media goals. Reach out to our experts to learn more about what we can do for you.
CONTACT LELAND CREATIVE MARKETING TODAY.
WE WILL HELP YOU TO ACHIEVE THESE GOALS!