Turn Your Blog Into A Lead Generating Machine

Companies that prioritize blogging are more likely to experience positive return on investment and 57% of surveyed firms say they’ve gained customers specifically through blogging, according to HubSpot. For a business, blogging does more than just let followers know about recent company news and events. When done right, it can establish your firm as an industry leader, give people a glimpse into your workplace culture, and boost your company’s SEO.

Turn Your Blog Into A Lead Generating Machine

Blogging emerged in the late 1990s and early 2000s along with the advent of web publishing tools such as Dreamweaver and WordPress that enabled non-technical users to post content online, even if they didn’t have experience with HTML or computer programming. Today, there’s typically two types of blogs that appear online – ones in which a conversation thread appears between the blogger and readers who add written feedback or ask questions, as well as high-readership blogs that do not include outside commentary. 

According to an article by Instapage writer and blogger Ted Vrountas, blogs that educate customers and prospects about the products and/or services your company provides are critical for positioning your firm as a “go-to resource in your audience’s time of need”. When done right, blogging can also attract more visitors to your website via search engines like Google. 

The article notes that companies that embrace blogging receive 97 percent more links to their website than companies without a blog. Inbound links are one of the most important factors taken into account by Google when ranking a website. The article goes on to say that once a visitor has landed on your blog page you’ll “want to pull them in, capture their attention, call them to action, and turn them into customers.”

By using one or more calls to action (CTA) in your blog posts, companies can compel blog readers to take action such as filling out a form or calling your firm to learn more about the products and/or services you offer. By following this rule, you can turn a prospect into a lead and potentially convert sales based on the CTA that you included in your blog post.      

Leland Creative Marketing works with dozens of companies across a range of B2B and B2C industries to strategize and implement new website blog pages and then build upon those pages with regularly scheduled new posts. Use the link below to contact us and learn more about how our team of marketing experts can help you improve your current blog content and drive more traffic to your website.