Why You Need a Balanced Approach to Marketing that Includes Print Advertising

Why You Need a Balanced Approach to Marketing that Includes Print Advertising 

In his article, 6 Reasons Why Print Marketing is Thriving, business consultant Larry Alton reports that – despite the global reach and relatively low cost of online ads – print advertising spending has only decreased slightly in the past several years, and is projected to remain stable at roughly $24 billion per year in 2021 and beyond. 

The article, which was published by Target Marketing, reveals several factors that are driving print advertising such as the decreasing cost of printing over the last twenty years, increased accessibility to printed materials, statistics that show some consumers still prefer the medium of print over a digital format, and the fact that small, local businesses tend to favor traditional print-based advertising.

“A few years ago, you might have heard marketers claiming we were facing the end of an era for print,” Mr. Alton reports. “Online marketing is cheap, available to almost any business owner, and is capable of reaching a global audience, so it seemed like the natural order of things would be for print marketing to die out. But this isn’t the case at all.”

"Business owners are still relying on print marketing to spread the word about their businesses, despite the advantages of digital marketing strategies.” Click here to read the entire article. 

At Leland Creative, we understand that our clients require a balanced approach to their marketing strategy that goes beyond the digital marketing services we offer. Our full service marketing approach to connect brands with customers is accomplished by getting to know our clients, who they are, what they sell, and who they are selling to. Communication and successful, fully-developed marketing and advertising strategies do not just “happen”. 

A compelling marketing strategy requires an effective and comprehensive program involving research, the development of a marketing mix to captivate prospects and retain current customers, and close-the-loop reporting that helps inform decision-making moving forward.