Google Ads Versus Facebook Ads: When to Use Each

Google Ads Versus Facebook Ads: When to Use Each

According to the latest market research, Google's search network and Facebook's news feeds are two of the most effective platforms for reaching customers through digital advertising. So, the question is: Which of these two platforms should your company be using to advertise - Google Ads or Facebook Ads? 

Given a limited time frame in which you want an ad to run as well as budget constraints, businesses need to think about the best way to get the most out of their advertising spend. Since advertising on both Google and Facebook can offer a substantial way to drive your business, some companies have opted to use both platforms concurrently to maximize their reach. 

Leland Creative's expertise as a digital marketing agency in search engine marketing and optimization enables our clients to increase the visibility of their business through paid search, digital advertising, and the promotion of content to a targeted audience. 

By utilizing our proficiency in branded website creation, we use specific, targeted keywords and keyword phrases that drive prospects and sales leads to our clients' websites. Leland Creative helps companies meet the challenge of producing content that's not only engaging to readers, but is also optimized for search engines.

The following article from AdEspresso by Hootsuite provides a wealth of insight for marketers about the best approaches they can take for their business when it comes to advertising using Google and Facebook.

Facebook Ads vs Google Ads: When To Use Each Ad Network  

Google Ads and Facebook ads dominate the online advertising space. If you want to reach customers, then Google's search network or Facebook's news feeds are the places to be.  

Facebook currently has two billion monthly active users, making it a hotbed for user activity, and Google Ads reaches billions of people each and every day.  

Both of these networks excel when it comes to delivering results. So, when it comes to Facebook ads vs Google Ads, which platform is better? Which one is right for your business? 

Well, that's what we're here to find out.  

Here's how to make the right choice for your business. 

But first, let's look a little closer at why you should be considering either of these options to begin with. 

Why Advertising Online is Essential  

The way we search for answers has fundamentally changed because of smartphones.  

These days, "Googling it" is so common that it's been added to our vernacular and daily routines.  

And according to a recent study, the average person will spend more than five years of their life browsing on social media. 

Click here to read the entire AdEspresso article.